A roofing firm that stopped losing quote requests to slow, unclear websites

The challenge

What was holding them back

• Competing roofers ranked and converted better on mobile
• Homepage talked about the company, not the jobs customers needed
• Quote form was long and rarely completed
• No clear path for urgent leak / storm damage enquiries

The approach

How we built the foundation

1. 1

   Job-led information architecture

   Organised the site around roof repairs, replacements, and emergency call-outs instead of generic “about us” copy.

2. 2

   Shorten the quote path

   Cut the form to essentials and put call + quote CTAs above the fold on every service page.

3. 3

   Speed & mobile polish

   Optimised for phone users searching from a driveway or a stormy afternoon.

4. 4

   Proof where it matters

   Surface project photos and trust cues next to the actions that generate booked surveys.