Client success story
How a regional cleaner turned estimate requests into a steady lead engine
We rebuilt their online presence around trust and clear next steps — so local customers could find them, believe them, and request a quote in under a minute.
Client names are aliases, not real trading names. Identities are withheld under NDA and privacy obligations (including GDPR) — please don’t search for them as brands.
- Client (alias)
- Cleaning client · North West UKNot a real trading name
- Industry
- Residential & Commercial Cleaning
- Location
- North West England, UK
- Services
- Website design & build · Local SEO foundation · Google Business Profile setup · Lead form & tracking
Results at a glance
Outcomes for Cleaning client · North West UK
+214%
Estimate requests
+168%
Mobile conversions
+91%
Organic enquiry share
6 wks
From kickoff to launch
What the client said
Specific feedback, not generic praise
“We went from a handful of form fills a month to a pipeline we actually have to schedule around.”
“The new site finally looks like the standard of work we deliver on the job.”
“Estimate requests from Google are now our most consistent source of new residential work.”
The challenge
What was holding them back
- Relied almost entirely on word-of-mouth and Facebook referrals
- Old site looked dated on mobile and buried the quote CTA
- Barely showed up for “cleaners near me” style searches
- No reliable way to measure which channels drove jobs
The approach
How we built the foundation
- 1
Conversion-first website
Rebuilt the site around services, trust signals, and a persistent estimate request path on every page.
- 2
Local visibility foundation
Structured service pages and Google profile basics so nearby searches could surface the business.
- 3
Lead tracking
Wired form and call events so the owner could see which pages and campaigns produced real enquiries.
- 4
Review readiness
Made it easy for happy customers to leave public reviews that reinforce the new site.
The build
Screens from the live site
* Results vary by business and market. Client names are aliases, not real trading names. Identities are withheld under NDA and privacy obligations (including GDPR) — please don’t search for them as brands. Metrics reflect outcomes reported for this engagement.
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